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Loyalty Program Settings

Overview

Loyalty Program Settings configures your customer rewards program, including points earning rates, registration bonuses, and integration with user levels. Reward your customers for their purchases and engagement.

Accessing Loyalty Settings

Navigate to: Settings > Loyalty Program from the sidebar menu

Loyalty Settings

Loyalty Program

Enable Loyalty Program

  • Type: Toggle switch (On/Off)
  • Default: Off (disabled)
  • Purpose: Turn the entire loyalty program on or off
  • Premium Feature: May require premium license

When Enabled:

  • Customers earn points on purchases
  • Points displayed in customer accounts
  • Registration bonuses applied
  • Loyalty levels active (if configured)

When Disabled:

  • No points earned
  • Loyalty features hidden from customers
  • Existing points retained but not earned/redeemed

Points Configuration

These settings appear only when the loyalty program is enabled.

Points Per Currency Unit

  • Type: Number input
  • Default: 10 points
  • Minimum: 0
  • Purpose: How many points customers earn per unit of currency spent

Calculation Example:

If set to 10 points per $1 and a customer spends $50:

50 × 10 = 500 points earned

Setting Strategies:

Value Strategy
Low (1-5) Points feel more valuable, slower earning
Medium (10-20) Balanced approach
High (50-100) Fast accumulation, psychological satisfaction

Tip: Higher numbers feel more rewarding psychologically even if redemption values are proportionally adjusted.

Registration Bonus

  • Type: Number input
  • Default: 100 points
  • Minimum: 0
  • Purpose: Bonus points given to new users when they register

Benefits:

  • Encourages registration
  • Gives new users a head start
  • Creates immediate engagement
  • Promotes first purchase

Considerations:

  • Set to 0 if you don't want registration bonuses
  • Consider your points-to-value ratio
  • Example: If 100 points = $1, then 100 bonus = $1 welcome discount

Review Points

  • Type: Number input
  • Default: 50 points
  • Minimum: 0
  • Purpose: Points awarded for writing a product review

Benefits:

  • Encourages product reviews
  • Builds social proof
  • Increases customer engagement
  • Improves SEO with user-generated content

Best Practices:

  • Set meaningful but not exploitable value
  • Consider requiring verified purchase for review points
  • Balance with registration bonus

Loyalty Levels

When the loyalty program is enabled, you can configure customer loyalty levels/tiers.

Level Statistics Display

The settings page shows:

  • Total Levels: Number of configured loyalty levels
  • Active Levels: Levels currently active

Manage Loyalty Levels

Click "Manage Loyalty Levels" to open the User Levels management page in a new tab.

From there you can:

  • Create new loyalty tiers (Bronze, Silver, Gold, Platinum, etc.)
  • Set point thresholds for each level
  • Configure level-specific benefits/discounts
  • Activate or deactivate levels

See User Levels for complete level configuration documentation.

Points Economy Design

Example Configuration: Standard

Points Per Currency Unit: 10
Registration Bonus: 100
Review Points: 50
Redemption Rate: 100 points = $1

Customer Journey: 1. Register → 100 points ($1 value) 2. Spend $50 → 500 points ($5 value) 3. Write review → 50 points ($0.50 value) 4. Total: 650 points ($6.50 value)

Example Configuration: High-Engagement

Points Per Currency Unit: 100
Registration Bonus: 1000
Review Points: 500
Redemption Rate: 1000 points = $1

Same actual value, but larger numbers feel more rewarding.

Example Configuration: Premium Store

Points Per Currency Unit: 5
Registration Bonus: 0
Review Points: 25
Redemption Rate: 50 points = $1

Conservative approach for high-value stores.

Loyalty Program Benefits

For Customers

  • Feel rewarded for purchases
  • Progress through levels
  • Earn discounts and perks
  • Increased engagement with store

For Your Business

  • Increased customer retention
  • Higher average order value
  • Repeat purchases encouraged
  • Valuable customer data
  • Competitive advantage

Saving Changes

Click the Save button at the bottom of the page to apply your changes.

Note: Enabling/disabling the loyalty program affects all customers immediately. Points already earned are retained.