Marks¶
Marks are badges or labels that you can assign to products to highlight special characteristics, certifications, or promotional statuses. Marks help customers quickly identify important product attributes and can improve product visibility and appeal in your store.
Overview¶
Marks are useful for:
- Highlighting certifications: Organic, Fair Trade, Certified, etc.
- Promotional labels: New, Hot, On Sale, Limited Edition
- Product quality indicators: Award-winning, Best Seller, Top Rated
- Inventory status: In Stock, Coming Soon, Discontinued
- Product features: Eco-Friendly, Handmade, Locally-Made
Marks are multilingual, allowing you to define the same mark in different languages for international stores.
Accessing Marks¶
Navigate to Catalog Management > Marks from the admin sidebar. This section displays all marks with their names and associated images.

Understanding Marks¶
Mark Properties¶
Each mark contains:
- Name: The display text for the mark (translatable to multiple languages)
- Image: An optional image file to represent the mark visually
Mark Purpose¶
Marks serve as visual indicators on products that:
- Communicate important information at a glance
- Help customers filter or identify specific product types
- Increase product appeal through certifications or special status
- Support marketing efforts and promotions
- Organize products by characteristics
Managing Marks¶
Reviewing Marks¶
The Marks list displays:
- Name: The display name of the mark (searchable)
- Image: Thumbnail preview of the associated image (if uploaded)
- Created At: When the mark was created (hidden by default)
- Updated At: When the mark was last modified (hidden by default)
Creating a Mark¶
To create a new mark:

- Click the New Mark button at the top right
- Enter the Name (required, up to 200 characters)
- Examples: "Organic", "Fair Trade", "New Arrival", "Limited Edition"
- Use clear, descriptive names
- Keep names concise (they appear as badges on products)
- Upload an Image (optional)
- Click the upload area to select an image file
- Supported formats: JPG, PNG, GIF, WebP
- Recommended size: 100x100 pixels or larger
- The image appears as the mark icon on products
- Leave empty if using text-only marks
- Click Create to save the mark
- Click Create & create another to save and add another mark
- Click Cancel to discard changes
Adding Mark Images¶
While image upload is optional, adding images makes marks more visually distinctive:
Image Best Practices:
- Size: Use square images (100x100px to 300x300px work well)
- Format: Use PNG or SVG for transparency, JPG for photos
- Clarity: Ensure the image is clear and recognizable at small sizes
- Branding: Use consistent colors and styles with your store design
- Transparency: PNG with transparent background allows flexibility in layout
Common Mark Images:
- Certification marks: Government logos, organic certification, fair trade seal
- Quality indicators: Star ratings, achievement badges, awards
- Promotional labels: "Sale" tag, "New" ribbon, "Hot" flame
- Features: Leaf (eco-friendly), Hand (handmade), Location pin (local)
Editing a Mark¶
To modify a mark:
- Click the Edit link in the Actions column
- Update the Name as needed
- Upload a new image or remove the existing image
- Click Save to apply changes
Note: Changing a mark's name or image updates it everywhere it's used on products.
Deleting Marks¶
To remove a mark:
- Click the Delete button in the Actions column
- Confirm when prompted
Important: Deleting a mark removes it from all products that use it. This action is permanent. Consider whether the mark is still being used before deleting.
Multilingual Marks¶
Supporting Multiple Languages¶
Marks support multiple languages through Spatie's translatable package. You can define the same mark in multiple languages:
- When creating or editing a mark, the system may offer language options
- Enter the mark name in each supported language
- The system automatically displays the correct language based on user's locale
- Images are shared across all language versions
Language Configuration¶
Your store supports languages configured in the admin system settings. Common configurations include:
- English + Arabic (for Middle Eastern markets)
- Multiple European languages (English, German, French, Spanish)
- Asian languages (English, Chinese, Japanese)
Searching and Filtering¶
Search Functionality¶
Use the search box to find marks by:
- Name: Search by mark name (e.g., "organic", "certified")
- Partial matches work (e.g., search "cert" finds "Certified", "Certification")
Sorting¶
Click on column headers to sort:
- Name: Alphabetical order of mark names
- Image: Sort by image presence
- Created At: Sort by creation date (may need to unhide)
Click headers again to reverse sort order.
Column Management¶
Click the Toggle columns button to show or hide:
- Name
- Image
- Created At
- Updated At
Hide timestamp columns if you don't need them for a cleaner view.
Bulk Actions¶
Select multiple marks using checkboxes, then use:
- Delete bulk action: Remove multiple marks at once
- Export bulk action: Export selected marks to a file
To select all marks on the current page, use the checkbox in the table header.
Pagination¶
Use pagination controls to:
- Change marks per page (5, 10, 25, 50, or All)
- Navigate between pages
Mark Naming Conventions¶
Create Clear, Concise Names¶
- Be specific: "Fair Trade Certified" is clearer than "Fair"
- Use common terms: Names that customers immediately understand
- Avoid acronyms: Unless widely recognized (e.g., "USDA Organic")
- Keep brief: 1-3 words work best for badges
- Consistent style: Use consistent capitalization and format
Examples¶
Certifications: - Organic - Fair Trade - USDA Certified - ISO Certified - Vegan - Gluten Free
Product Status: - New Arrival - Hot Seller - Limited Edition - Bestseller - Coming Soon - Clearance
Quality/Feature: - Award Winner - Eco-Friendly - Handmade - Locally Made - Made in USA - Premium Quality
Promotions: - On Sale - Flash Sale - Exclusive - Members Only - Early Access - Last Chance
Best Practices¶
Mark Organization¶
- Keep quantity reasonable: 5-15 marks is typically manageable; more becomes overwhelming
- Avoid redundancy: Don't create similar marks like "On Sale" and "Sale"
- Group by category: Consider the mark types (certifications, promotions, features)
- Regular review: Remove unused marks periodically
Image Optimization¶
- Consistent style: Use a consistent design language across all mark images
- Color strategy: Use colors that work well with your product images and backgrounds
- Test visibility: Ensure marks are recognizable at small sizes (50x50px)
- Accessibility: Include text labels in addition to images for screen readers
- Brand alignment: Ensure mark designs match your store's visual identity
Application Strategy¶
- Meaningful use: Only apply marks when they genuinely describe the product
- Limit per product: Use 1-3 marks per product for clarity (avoid mark overload)
- Update regularly: Keep marks current with actual product status
- Track effectiveness: Monitor which marks drive customer engagement
- Seasonal rotation: Adjust marks for seasonal products and promotions
Common Workflows¶
Workflow 1: Create Certification Marks¶
- Navigate to Marks
- Click "New Mark"
- Enter Name: "Organic"
- Upload official organic certification logo
- Click "Create"
- Repeat for other certifications (Fair Trade, etc.)
- Now these marks can be applied to certified products
Workflow 2: Set Up Seasonal Marks¶
- At the beginning of each season, create seasonal marks:
- Click "New Mark"
- Name: "Spring Collection"
- Upload seasonal banner image
- Click "Create"
- Apply to relevant products
- At season end, either:
- Delete the mark (removes from products)
- Leave it as historical reference
- Archive by renaming to "Spring Collection 2024 (Archived)"
Workflow 3: Promotional Campaign¶
- Create temporary marks for campaigns:
- Click "New Mark"
- Name: "Holiday Sale 2024"
- Upload promotional image
- Click "Create"
- Apply to participating products
- After campaign ends, delete or archive the mark
- Consider keeping a copy as "Holiday Sale 2024 (Archive)" for reference
Workflow 4: Award and Recognition¶
- When products receive awards:
- Click "New Mark"
- Name: "Best of 2024"
- Upload award badge image
- Click "Create"
- Apply to award-winning products
- Keep as permanent mark for prestige
- Rotate or update annually
Linking Marks to Products¶
Once marks are created, you can assign them to products through the Products section:
- Go to Catalog Management > Products
- Edit a product
- Look for the Marks field (usually in product details)
- Select which marks apply to this product
- Save the product
The selected marks will then display on the product in your store.
Troubleshooting¶
Q: My mark image isn't displaying on products
A: Check that: 1. The image was successfully uploaded (visible in Marks list) 2. The mark is properly assigned to the product 3. Your theme supports mark images 4. Image file isn't corrupted
Q: I want to rename a mark - will it affect my products?
A: Yes, but positively! Renaming a mark updates the name everywhere it's displayed on products. The change is instantaneous and affects all products using that mark.
Q: How many marks can I create?
A: There's no hard limit, but fewer is better. 10-20 marks keeps your store clean and helps customers focus on important information. Too many marks become noise.
Q: Can I delete a mark that's used on products?
A: Yes, the system will let you delete it, and it will be removed from those products. However, consider whether you want to keep the mark for historical records. You might rename it to "(Archived)" instead.
Q: Can marks have different names in different languages?
A: Yes! That's the benefit of translatable marks. Enter the same mark name in each language and the system shows the appropriate language to customers.
Q: Can I use the same image for multiple marks?
A: Yes, you can upload the same image to multiple marks, but it's generally better to have unique images for clarity.
Quick Reference¶
Key Actions¶
| Action | How | Notes |
|---|---|---|
| Create Mark | Click "New Mark" | Enter name and optional image |
| Edit Mark | Click "Edit" link | Update name or image |
| Delete Mark | Click "Delete" button | Removes from all products |
| Export Marks | Select & bulk export | Creates backup file |
| Search | Use search box | Searches by mark name |
| Sort | Click column header | Toggles ascending/descending |
Field Guide¶
| Field | Type | Required | Max Length | Notes |
|---|---|---|---|---|
| Name | Text | Yes | 200 chars | Display name for the mark |
| Image | Image File | No | N/A | Optional badge image |
Quick Action Checklist¶
Setting Up Marks¶
- [ ] Plan your mark strategy (certifications, promotions, features)
- [ ] Identify all marks you need
- [ ] Design or gather mark images (if using)
- [ ] Create marks in the admin
- [ ] Test marks appear correctly on products
- [ ] Train staff on mark usage policy
Ongoing Management¶
- [ ] Apply marks to new products during creation
- [ ] Update marks for seasonal campaigns
- [ ] Remove or archive expired marks
- [ ] Monitor mark effectiveness
- [ ] Keep images current and branded
- [ ] Maintain naming consistency
- [ ] Regularly review mark usage
Optimization¶
- [ ] Remove unused marks
- [ ] Consolidate redundant marks
- [ ] Test visibility of mark images
- [ ] Ensure mobile display looks good
- [ ] A/B test different mark designs
- [ ] Get customer feedback on marks
- [ ] Analyze conversion impact by mark
Related Sections¶
- Products - Apply marks to individual products
- Categories - Organize products with categories