Brands

Purpose

Brands help you organize products by their manufacturers or brand names, making it easy for customers to find products from their favorite brands. A well-managed brand catalog builds trust, helps customers filter products, and enables brand-specific promotions. Whether you sell electronics from Apple and Samsung, or clothing from Nike and Adidas, brands give structure to your product catalog.

Accessing Brands

• Navigate to: Catalog Management > Brands from the sidebar menu
• Brands can be linked to specific categories and assigned to products

Brands List View

The Brands page showing all registered brands

Understanding the Brands List

The brand list displays all your brands in a table with the following columns:

Name - The brand name as displayed to customers - Click to sort alphabetically - Searchable for quick lookup - Supports multiple languages (Arabic/English)

Image - Brand logo or image - Thumbnail preview in the listing - Helps customers identify brands visually - Empty if no logo uploaded

Category - Optional category association - Links brand to a specific product category - Useful for brand-category relationships - Example: "Apple" linked to "Electronics"

Actions - Edit: Modify brand details - Standard actions for brand management

List Features

Locale Switcher - Switch between Arabic and English - Manage brand names in different languages - Each locale has separate name field

Search Bar - Search brands by name - Instant filtering - Helpful for large brand catalogs

Toggle Columns - Customize visible columns - Hide irrelevant information - Personalize your view

Bulk Selection - Checkbox to select individual brands - Select all checkbox for bulk operations - Perform actions on multiple brands at once

Bulk Actions Available: - Delete: Remove selected brands - Export: Export brand data to file

New Brand Button - Click to create a new brand - Opens the brand creation form

Exporting Brands

Export brand data to Excel or PDF for inventory management, supplier coordination, or reporting.

Export All: Click Export button to download all brands.

Export Selected: Select brands with checkboxes, then use Export from bulk actions.

Data Included: Brand name, associated category, image, creation date.

Creating a New Brand

Click the "New Brand" button at the top right. The brand form is a simple single-page form:

Brand creation form with name, image, and category fields

Name (Required)

• The brand name as shown to customers
• Must be filled before saving
• Should match official brand name
• Examples: "Apple", "Samsung", "Nike", "Adidas"
• Keep names consistent with official spelling

Naming Best Practices: - Use official brand capitalization (e.g., "iPhone" not "iphone") - Avoid adding extra information (e.g., "Samsung" not "Samsung Electronics Co.") - Be consistent across all languages

Image

• Upload brand logo or image
• Helps customers recognize brands
• Recommended format: PNG with transparent background
• Recommended size: 200×200px (square)
• Use official brand logos when possible
• Ensure you have rights to use the logo

Image Guidelines: - Use high-quality, clear logos - Square aspect ratio works best - White or transparent backgrounds preferred - Optimize file size for fast loading - Maintain brand identity guidelines

Category

• Optional: Link brand to a specific category
• Select from your existing categories
• Useful when brands are category-specific
• Leave empty for brands that span multiple categories

When to Link Categories: - Electronics brands: Link to Electronics category (Apple, Samsung) - Fashion brands: Link to Clothing category (Nike, Adidas) - Multi-category brands: Leave empty (they appear in multiple categories)

When to Leave Empty: - Brands that sell products across many categories - General marketplace brands - When brand-category relationship isn't important

Saving Your Brand

After filling in the brand information:

• Create: Save the brand and return to the list
• Create & create another: Save and immediately start creating another brand
• Cancel: Discard changes and return to the list

Editing Existing Brands

To edit a brand: 1. Find the brand in the list 2. Click "Edit" or click directly on the brand name 3. Make your changes 4. Click "Save" to update the brand

Locale Management

Brands support multiple languages: 1. Use the Locale dropdown at the top of the form 2. Switch to Arabic to enter Arabic brand name 3. Switch to English to enter English brand name 4. Each locale has a separate Name field 5. Other fields (image, category) are shared across locales

Translation Tips: - Some brands keep their name in English globally (Apple, Samsung) - Some brands translate their name (example: local brands) - Be consistent with how customers know the brand

Deleting Brands

Important Considerations Before Deleting: - Check if any products use this brand - Products won't be deleted, but brand reference will be removed - Consider disabling instead of deleting if products exist

To delete a brand: 1. Select the checkbox next to the brand(s) 2. Click "Delete" from the bulk actions 3. Confirm the deletion

Exporting Brands

To export brand data: 1. Select the brands you want to export (or select all) 2. Click "Export" from the bulk actions 3. Download the exported file

Use exports for: - Backup purposes - Data analysis - Sharing with team members - Migration to other systems

Tips for Brand Management

1. Use Official Logos: Always use official brand logos when available
2. Consistent Naming: Keep brand names consistent with official spelling
3. Regular Updates: Update brand information if companies rebrand
4. Category Links: Link brands to categories when it makes sense
5. Quality Images: Use high-quality, clear logo images
6. Multi-language: Provide brand names in both Arabic and English
7. Verify Rights: Ensure you have permission to use brand logos
8. Clean Data: Regularly review and remove unused brands
9. Avoid Duplicates: Check before creating to avoid duplicate brands
10. Brand Guidelines: Follow official brand guidelines when using logos

Brand Organization Strategies

By Product Category

Organize brands by linking them to specific categories: - Electronics: Apple, Samsung, Sony, LG - Clothing: Nike, Adidas, Puma, Under Armour - Kitchen: KitchenAid, Cuisinart, Breville

By Popularity

Feature popular brands prominently: - Use clear, recognizable logos - Ensure top brands are easy to find - Consider creating brand-specific landing pages

By Market Segment

Group brands by target market: - Premium brands: Apple, Rolex, Gucci - Mid-range brands: Samsung, Fossil, H&M - Budget brands: Xiaomi, Uniqlo

Common Brand Management Scenarios

Scenario 1: Adding a New Electronics Brand

1. Click "New Brand"
2. Enter brand name (e.g., "Sony")
3. Upload Sony logo
4. Select "Electronics" category
5. Switch to Arabic locale and enter Arabic name
6. Save the brand

Scenario 2: Managing Fashion Brands

1. Create brand without category link (brands span multiple categories)
2. Upload brand logo
3. Products in different categories (Shirts, Shoes, Accessories) can all use the same brand

Scenario 3: Rebranding

When a company changes its name or logo: 1. Edit the existing brand 2. Update name if changed 3. Upload new logo 4. Update in both English and Arabic 5. Save changes (all products update automatically)

Brand Quality Checklist

Before publishing a brand:

• [ ] Brand name is spelled correctly
• [ ] Name provided in both Arabic and English
• [ ] Official logo uploaded
• [ ] Image is clear and high-quality
• [ ] Category linked (if applicable)
• [ ] No duplicate brands exist
• [ ] Brand name matches official branding

Relationship with Products

Brands connect to products in the following ways: - Products can be assigned to a brand in the product form - Customers can filter products by brand - Brand logos appear on product pages - Brand information helps with product organization

Product-Brand Best Practices: - Create brands before adding products - Assign correct brand to each product - Use brands for filtering and navigation - Highlight popular brands

Troubleshooting Common Issues

Issue: Brand logo not displaying - Solution: Ensure image is uploaded and saved, check file format (JPG, PNG, WebP)

Issue: Duplicate brands appearing - Solution: Search existing brands before creating new ones, merge duplicates

Issue: Products not showing brand filter - Solution: Ensure products have brands assigned in product settings

Issue: Brand name incorrect in one language - Solution: Switch locale and update the name field for that language

By maintaining a well-organized brand catalog, you help customers find their favorite products and build trust through recognizable brand names!

Related Sections

• Products - Products by brand
• Categories - Category organization
• Part Models - Brand model hierarchy